PROMO VIDEO CONTENT ASpirations
for
pothigai naturals
What are the type of videos that we shall consider?
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What are the type of videos that we shall consider? 〰️
Series of Concepts Based on keywords
Example: A spa brand uses "Relax" as a tagline and creates a series of videos showing relaxation at home, in nature, at a massage center, and through self-care routines.
Impact: Strengthens brand recall, builds emotional connection, and engages audiences through repetition.
Day-to-day lifestyle Concepts / UGC
Example: A fitness app creates a video following a working professional’s day, showing how they use the app for quick workouts between meetings.
Impact: Helps potential customers visualize the product in their routine, making it more desirable and practical.
creative commercials
Example: Old Spice’s “Your Man Could Smell Like” ad used humor and fast-paced visuals to make the brand iconic.
Impact: Generates buzz, enhances brand image, and increases engagement through shareability.
Product explaining videos
Example: Apple’s product launch videos, where they break down new features of an iPhone with sleek visuals and a voiceover.
Impact: Reduces customer confusion, speeds up buying decisions, and builds product confidence.
testimonials
Example: WE could create a video with CUstomers explaining how herbal teas boost immunity or how a particular hair oil prevents hair fall.
Impact: Builds trust, positions the brand as an authority, and encourages informed purchasing.
Educational content on our products
Example: OUR brand featuring a user’s journey with their product, showing visible results over time.
Impact: Increases credibility, reduces skepticism, and influences potential buyers through social proof.
PRODUCT PREPARATION VIDEO
Helps the audience see the process behind it and creates engagement and trust. Ideas can be built over the preparation.
Same type with more cinematic visual approach
CONCEPTUAL VIDEOS
For conveying an idea, philosophy, or message rather than directly promoting a product or service. These videos evoke emotions, inspire thought, and often use metaphors or storytelling to make a deeper impact.
Lifestyle Montage Videos
Customer Testimonials
Expert Interviews
TALKING HEAD VIDEOS
These types of videos can effectively communicate complex ideas in an easily digestible format, leading to increased user engagement and conversion rates.
**Low-Cost Involved Video TypeA Few Channels we shall look upto
WHAT ARE INVOLVED in a video creation
Standard
A Professionally Captured and Well-Structured Film would present your product in a premium way and get a good reception among the consumers
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Concept Ideation & Development
Scripting
Production Planning
Site Visits
Production Budgeting
Production Design and Props
MoodBoard Preparation
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Live Action Coverage of one Factory Location
One 4K Video Camera Unit
One Audio Recording Unit
Total Crew may include a Director, Cinematographer, Assistants, and a Manager.
Note: (*Final Crew Depends on video type & provided budget)
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Edit Script and Editing
Licensed Music
Standard Title and Text Animations
Standard Color Grading
Final Rendering up to 4K quality
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Administrative & Office Overheads
Data Management & Project Handling
Communication Support
Contingency
Starts From
₹12,000/-
(Talking Head Videos)
The factors involved in each type differ and to give you a more accurate cost estimate for video production, please choose the types of videos you want to create.